english-for-designers

Title: Digest: Concept of unified and visual communication

Running Title: Visual identity of Silence cafe

Author Name(s): Eva Junková

E-mail(s): Evca.junk@seznam.cz

Acknowledgement(s): I would like to thank Mr. John Kolář for his guidance writing this thesis. Also I would like to thank you formes students, especially Martin Šula for bachelor thesis information and books.

Data Accessibility/Availability Statement: There is no data archived.

Word count: 485

Digest: Visual identity of Silence cafe

Abstract

This abstract include redesigning of silence cafe in Prague. I would like to spread awareness about deaf people. Also I want to connect two groups together (deaf and hearing people). New identity connect two worlds and bring colorful, original design to the world.

Keywords

Graphic design, pictograms, deaf people, redesigning, vidual identity, visual communication, marketing.

Main text

This bachelor looks into vision communication ‘’Tichá kavárna’’ in Prague. Tichá kavárna is the first coffe place in Prague which employs the deaf people (waiting staff). The coffee shop along with the sweet shop, catering and mobile cafe. The mobile cafe offers beer, homemade lemonade, coffee and various delicacies. The theoretic part concentrates mainly on visual style and image. It also includes the handicap definition. The goal is to get Tichá kavárna and whole issues about the deaf people closer to the public and lure more new customers in. The cafe does not concentrates only on the deaf people but also serves the wide public too. The theoretic part gives information about the main concept of the cafe shop, SWOT analysis, the deaf people difficulties and corporate identity. In the practical part I mainly focus on pictograms, merchandising and a redesigning the logo. The practical part also includes color writing, logo, online communication, printed materials, t-shirt printing and canvas bag.

Images

Posters

I have three type of poster. First for the deaf people, second for hearing and third for both. For hearing I used sound wave and for deaf people I used colorful aura (aura brings emotion). On the third poster you can se the mix of the sound wave and aura.

Merchandasing

T-shirts are made for more people. The wave connect family, friends, partners. Every color in wave has meaning. Orange = positive, energy / Purple = neutral, mystery and blue = devilish, cold. The friends can wear t-shirt with their typical behavior.

Paper boxes

The paper box shows the temperature inside the box, so you can know if your food is still hot or cold.

Stickers

Even small details are needed. I created stickers for paper boxes. Also employes can use stickers for childrens.